David Trawin

Resume

 
 

Experience

Freelance
Aug 2017 - Current

• Work with clients ranging from early stage startups to fortune 500 companies

• Work with bedding startup to bring recently acquired companies into the fold by updating branding across all properties

• Collaborate with the BD team of a top 10 social content agency to create an engaging pitch deck for new business under tight timelines

• Collaborate with small product team, under executive supervision, in creating identity for a new digital product for one of the top 3 news networks

Fancy Hands
Creative Director
Apr 2011 - Aug 2017

• Collaborate with CEO & site founder to determine creative strategy, project scheduling, & implementation of all creative assets including websites & apps for FancyHands, OnDemandOps & app spin-offs AskOrri & CableNinja

• Establish a design process & product flow that efficiently takes us from concept to execution, sometimes in as little as 5 days

• Concept user flow, create wireframes & optimize UX in collaboration with development team

• Design & implement new branding / identity for the B2B arm of the business
called ODO (OnDemandOps)

• Collaborate with marketing to design all marketing & sales collateral including: email newsletters, presentation decks, social media content, & display advertising

• Work with partners to create co-branded micro-sites for Lipton, RE/Max, W Hotels, Bravo TV & CBS Sports

• Collaborate with development to pull data & parse it into shareable infographics

Lot18
Art Director

Mar 2010 - Apr 2011

• Collaborate with design & product team on UI, UX and overall design execution

• Art direct freelance photographers on weekly product shoots to maintain strict visual standards

• Create & design marketing materials including: daily sales newsletters, print collateral (postcards, gift cards, & signage), & display advertising

• Work with partners to create co-branded marketing promotions for both digital & physical products

IAC / CollegeHumor Media
Art Director

Nov 2005 - Mar 2010

• Set art direction & manage design team & interns from concept through project completion

• Created BustedTees branding & design identity. Maintain all brand guidelines & visual styles used on BustedTees & online marketing campaigns to ensure consistency

• Design ongoing website updates (special features, new promotions, etc), edit photographs, as well as create newsletters, promotional images & social media assets

• Oversaw cost-saving project of $125K by creating new t-shirt blanks including developing custom dyed colors

• Integral in building BustedTees annual revenue from $3M to $7M.

• Key partner in developing, branding, launching and producing new product lines including novelties, posters, kids clothing & hoodies.

 

Skills

• Strong conceptual thinker with experience in visual design, branding, UI & UX

• Ability to maintain standards in existing branding while exploring the boundaries for fresh ideas

• Speciality in logo design / identity & iconography

• Illustration capabilities

• Believer in human-centered design, & usability principles & an understanding of design constraints for web & print

Technical Skills

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe XD
Adobe Lightroom
Adobe Acrobat
Sketch
Keynote
Powerpoint
Balsamiq
Topaz Studio